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Design Process
Initially my logo design was going to be a school of fish that work together to create an image. But I wanted more. I wanted to show the idea of learning being "targeted" -- and I also REALLY wanted a sense of imperfection. What I mean by this is that it was important for me to hand draw my logo. I wanted it to be slightly messy, because learning is messy. But I didn't want it to be sloppy. My first target was on a post-it. Then, I wanted to add the arrow to suggest more clarity with the concept of targets-- and as an avid archer, this was becoming "my" logo. So I got out the iPad Pro and logged into ProCreate. From there I hand-created the arrow and target. The arrow point and fletching are imperfect; the target's rings are imperfect. And this is exactly by design.
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